How to know when it is time to refresh your website
The web has radically changed the process of buying and selling. Demand Gen’s 2016 B2B Buyer’s Survey Report reports that 62% of B2B buyers say that a web search was one of the first three resources they use to learn about a solution. In fact, 94% of buyers reported using online research at some point […]
How to Generate More Leads Through Content Marketing
The Internet has drastically changed the relationship between buyers and sellers. There was a time when a buyer had to rely on a salesperson to educate him or her about the merits of a product or service. Salespeople relied on printed brochures and sell sheets to explain the features and benefits of their products. In […]